Woman in a patterned bikini top smiling while standing on a boat at sunset, with calm blue water and tree-covered shoreline in the background.

The $13 Investment That Beats a $2,000 Course Creation Bootcamp

August 23, 202513 min read



$13 versus $2,000.

One gets you a complete, ready-to-sell digital product that you can start making money with tomorrow.

The other gets you 8 weeks of homework, endless planning sessions, and the same outcome most course creation students achieve: a half-finished course that never launches.

Guess which one is which?

If you've been browsing course creation programs lately, you've probably seen the ads. Slick videos promising to teach you the "secrets" of building a six-figure course business. Testimonials from successful students who "went from zero to $100K in 90 days." Price tags that make you wince but somehow seem justified because "this is an investment in your future."

Here's what they don't tell you: 90% of people who buy course creation bootcamps never actually launch a course. They get stuck in planning mode, overwhelmed by the complexity, or burned out by the endless amount of work required.

Meanwhile, smart entrepreneurs are quietly building profitable businesses by investing $13 in proven systems and focusing their energy on what actually matters: marketing and sales.

Today, I'm going to show you exactly why a $13 Master Resell Rights product will get you further than a $2,000 course creation bootcamp – and why the expensive education industry doesn't want you to know this.

The Course Creation Industrial Complex

Let's talk about what's really happening in the "course creation" industry.

The Promise:

  • "Build your own six-figure course business"

  • "Share your expertise and change lives"

  • "Create passive income doing what you love"

  • "Join the new economy of knowledge entrepreneurs"

The Reality:

  • 90% never finish creating their course

  • Of those who finish, 80% never launch

  • Of those who launch, 70% make less than $1,000

  • Total success rate: Less than 2%

Why the math doesn't add up:

The course creation industry has a fundamental problem: they're selling the dream of passive income through the nightmare of active creation.

Think about it: If creating courses was really as simple and profitable as they claim, why are they selling courses about creating courses instead of just creating profitable courses themselves?

The answer: Teaching course creation is more profitable than most courses people actually create.

The Real Cost of Course Creation Bootcamps

Let's break down what a typical $2,000 course creation program actually costs you:

The Visible Costs:

  • Course fee: $2,000

  • Additional tools/software: $300-500

  • Marketing budget: $500-1,000

  • Total upfront: $2,800-3,500

The Hidden Costs:

  • Time investment: 200+ hours over 8-12 weeks

  • Opportunity cost: What else could you have done with that time?

  • Stress and overwhelm: The psychological toll of complex systems

  • Risk of non-completion: 90% chance you'll never finish

  • Launch failure risk: Even if you finish, most courses fail to sell

The Real Hourly Rate: If you invest 200 hours and $3,000, and make the average course creator income of $847 in your first year, you've essentially paid $2,153 to work for $4.24 per hour.

You'd make more money working at McDonald's.

What Course Creation Bootcamps Actually Teach You

I've analyzed dozens of popular course creation programs, and they all follow the same basic formula:

Week 1-2: Market Research and Niche Selection

  • Survey your audience

  • Validate your course idea

  • Research competitors

  • Define your ideal student

Week 3-4: Course Structure and Curriculum

  • Create learning outcomes

  • Design your curriculum

  • Plan your modules and lessons

  • Develop assessment strategies

Week 5-6: Content Creation

  • Script your videos

  • Record your lessons

  • Create workbooks and resources

  • Edit and polish everything

Week 7-8: Launch Strategy

  • Build your sales page

  • Set up payment processing

  • Create marketing materials

  • Plan your launch sequence

Sounds comprehensive, right?

Here's the problem: This is the hardest possible way to start a digital product business.

You're trying to:

  • Become a market researcher

  • Become a curriculum designer

  • Become a content creator

  • Become a video producer

  • Become a copywriter

  • Become a marketer

  • Become a sales expert

All at the same time. As a beginner. With no safety net.

It's like trying to learn to drive by building your own car from scratch.

The Success Theater Problem

Course creation bootcamps love to showcase their "success stories." But let's look at what they're not telling you:

The Cherry-Picked Testimonials:

  • They show you the 2% who succeeded, not the 98% who didn't

  • Success stories often took 2-3 years, not the implied 90 days

  • Many "successful" students had existing audiences or businesses

  • Revenue numbers don't account for expenses and time investment

The Survivor Bias: You only hear from people who completed the program and succeeded. The 90% who got overwhelmed and quit don't write testimonials.

The Attribution Problem: Students who succeed often have multiple factors contributing to their success. Was it the course, their existing expertise, their network, their persistence, or just luck?

The Follow-Up Reality: Most course creation "success stories" are struggling to maintain their initial success or have moved on to other business models entirely.

Why Smart Entrepreneurs Choose the $13 Alternative

While others are spending thousands on education about creating products, smart entrepreneurs are spending $13 on proven products and focusing their energy on what actually generates revenue: marketing and sales.

The Master Resell Rights Advantage:

Speed to Market:

  • Bootcamp: 8-12 weeks to maybe have a finished course

  • MRR: 24 hours to have a complete business system

Risk Level:

  • Bootcamp: High risk of failure, high time investment

  • MRR: Low risk, minimal time investment

Learning Curve:

  • Bootcamp: Must master 8+ different skills simultaneously

  • MRR: Focus on just marketing and customer service

Success Rate:

  • Bootcamp: <2% achieve meaningful success

  • MRR: 60%+ make their first sale within 30 days

ROI Timeline:

  • Bootcamp: 6-18 months to break even (if ever)

  • MRR: 1-30 days to break even

The Real Skills That Matter

Here's what course creation bootcamps get wrong: They focus on creation skills when business success requires selling skills.

Skills Bootcamps Teach (that don't directly generate revenue):

  • Video production

  • Curriculum design

  • Learning theory

  • Content organization

  • Assessment creation

Skills That Actually Make Money:

  • Identifying market demand

  • Writing compelling sales copy

  • Building and nurturing an audience

  • Converting prospects to customers

  • Optimizing for higher conversion rates

  • Scaling profitable marketing channels

The MRR Advantage: When you start with a proven product, you can focus 100% of your energy on developing the skills that actually generate revenue.

You become a marketing expert instead of a content creation amateur.

The Compound Effect of Starting Now vs. Starting Later

Let's look at two scenarios over 12 months:

Scenario A: Course Creation Bootcamp Path

  • Months 1-3: Taking the course, creating content

  • Months 4-6: Finishing creation, preparing to launch

  • Months 7-9: Launching, debugging, iterating

  • Months 10-12: Finally getting traction (maybe)

  • Revenue after 12 months: $0-5,000 (optimistic)

Scenario B: MRR Path

  • Week 1: Purchase MRR product, set up sales system

  • Month 1: First sales, learning customer acquisition

  • Month 3: Optimized marketing, consistent sales

  • Month 6: Scaled to multiple products and markets

  • Month 12: Established business with real cash flow

  • Revenue after 12 months: $10,000-50,000+ (based on effort)

The Compound Advantage: Starting with MRR gives you an 11-month head start on learning the skills that actually matter: marketing, sales, and customer service.

While bootcamp students are still creating content, MRR entrepreneurs are building real businesses with real customers and real feedback.

The Education vs. Execution Trap

The course creation industry thrives on a fundamental misconception: that more education leads to more success.

This creates what I call "The Education Addiction" – the belief that you need to learn just one more thing before you can start taking action.

The Education Addiction Cycle:

  1. Feel unprepared to start a business

  2. Buy a course to "get ready"

  3. Complete course, still feel unprepared

  4. Buy another course to fill the gaps

  5. Repeat until you've spent thousands but made $0

The Execution Alternative:

  1. Start with a proven system

  2. Learn by doing with real customers

  3. Use profits to invest in targeted education

  4. Build skills through practical application

The key insight: You don't learn to swim by studying swimming techniques. You learn to swim by getting in the water.

The Quality Misconception

One objection I hear constantly: "But won't a course I create myself be higher quality than something I buy for $13?"

This reveals a fundamental misunderstanding of what customers actually value.

What Course Creators Think Customers Want:

  • Perfect production quality

  • Comprehensive coverage of every detail

  • Original content and unique perspectives

  • Personal branding and storytelling

What Customers Actually Want:

  • Solutions to their immediate problems

  • Clear, actionable information

  • Results they can achieve quickly

  • Good value for their investment

The Reality Check: A professionally produced MRR course that solves real problems will always outperform a amateur-quality course you create yourself, regardless of how much time you spent on it.

Customers don't care about your personal journey – they care about their own results.

The Comparison: $13 MRR vs. $2,000 Bootcamp

Let's do a direct comparison of what you get for your investment:

$2,000 Course Creation Bootcamp:

  • 8 weeks of video lessons

  • Templates and frameworks

  • Community access

  • Coaching calls

  • Homework assignments

  • End result: Maybe a finished course (10% chance)

$13 MRR Product:

  • Complete, professional digital course

  • Sales page templates

  • Marketing materials

  • Email sequences

  • Rebranding instructions

  • Full commercial rights

  • End result: Complete business system ready to sell

Value Comparison: The MRR product gives you the end result that the bootcamp promises to help you create – except it's already done, professionally produced, and proven in the market.

You're buying the destination instead of the map.

The Time Arbitrage Opportunity

Here's the secret that course creation gurus don't want you to know: Time is your most valuable asset, and they're asking you to spend it on the lowest-value activities.

Low-Value Activities (what bootcamps focus on):

  • Scripting videos

  • Recording content

  • Editing footage

  • Designing graphics

  • Writing curriculum

High-Value Activities (what MRR lets you focus on):

  • Understanding your market

  • Creating compelling offers

  • Building marketing systems

  • Optimizing conversions

  • Scaling profitable channels

The Arbitrage: While others spend months creating content, you can spend that same time building a customer base, testing markets, and generating revenue.

By the time they launch their first course, you could have a profitable business with multiple products and proven marketing systems.

The Psychological Benefits of Starting with Success

There's an underrated psychological advantage to starting with a proven system: early wins build confidence and momentum.

The Bootcamp Psychology:

  • Months of work before any validation

  • High risk of failure and abandonment

  • Constant self-doubt about quality

  • Overwhelming complexity creates anxiety

  • No revenue to validate effort

The MRR Psychology:

  • First sale within days provides validation

  • Low risk creates confidence to experiment

  • Proven quality removes self-doubt

  • Simple system reduces overwhelm

  • Early revenue motivates continued effort

Success builds success. When you get your first sale from an MRR product, you prove to yourself that you can run a digital business. This confidence carries over into everything else you do.

The Network Effect Advantage

When you buy an MRR product, you're not just buying a course – you're buying access to a community of other entrepreneurs who are building businesses with the same system.

What this means:

  • Shared marketing strategies and tactics

  • Peer support and accountability

  • Collaboration opportunities

  • Proven case studies and examples

  • Community-driven improvements and updates

Contrast this with bootcamp communities, where everyone is struggling with the same problems (how to create content) instead of sharing solutions for the same opportunities (how to generate revenue).

The Scalability Factor

Here's something course creation bootcamps won't tell you: Most successful course creators don't just sell one course they created themselves.

They build portfolios of products, many of which are:

  • Licensed from other creators

  • White-labeled from development teams

  • Purchased with resell rights

  • Created by hired specialists

The MRR approach teaches you this scalable mindset from day one: Your job isn't to create content – it's to identify market demand and connect proven solutions with people who need them.

Your Two Paths Forward

Right now, you're standing at a crossroads:

Path 1: The $2,000 Education Path

  • Spend months learning to create courses

  • Invest thousands in education and tools

  • Risk 90% chance of never launching

  • If you do launch, compete with your amateur content against professional products

  • Maybe break even after 12-18 months

Path 2: The $13 Execution Path

  • Start with a proven, professional product

  • Begin making sales within weeks

  • Learn marketing and business skills through real experience

  • Scale with additional products as you understand the market

  • Build a profitable business while others are still planning

The math is simple: $13 invested in execution beats $2,000 invested in education every single time.

The Opportunity Cost Reality

Let's talk about what you're really choosing between:

If you spend the next 3 months in a course creation bootcamp:

  • You'll learn about market research while MRR entrepreneurs are serving real markets

  • You'll plan content while MRR entrepreneurs are making sales

  • You'll worry about perfectionism while MRR entrepreneurs are building businesses

  • You'll maybe have a finished course while MRR entrepreneurs have paying customers

The compound effect of this 3-month head start is enormous. By the time you launch your first course, successful MRR entrepreneurs will have:

  • Validated multiple markets

  • Built substantial email lists

  • Developed proven marketing systems

  • Generated significant revenue

  • Learned what actually works through real experience

You can't buy back time. The 3 months you spend in education mode is 3 months of business-building experience you'll never get.

The Bottom Line: Results vs. Education

The course creation industry has convinced entrepreneurs that education is the bottleneck to success. It's not.

Execution is the bottleneck.

The difference between successful and unsuccessful entrepreneurs isn't how much they know – it's how quickly they turn knowledge into action.

Course creation bootcamps optimize for knowledge acquisition. They teach you everything you might need to know, whether or not you'll actually use it.

MRR products optimize for results generation. They give you everything you need to start making money, with the understanding that you'll learn additional skills as needed.

Which approach do you think creates more millionaires?

The Smart Money Decision

Here's what smart entrepreneurs understand: $13 invested in a proven system with immediate execution potential beats $2,000 invested in education that may never be applied.

This isn't about being cheap – it's about being strategic.

The $13 investment:

  • Immediate access to market-tested products

  • Instant ability to start generating revenue

  • Focus on high-value business activities

  • Low risk, high potential return

  • Real-world education through customer interaction

The $2,000 investment:

  • Theoretical knowledge that may not apply

  • Months of work before any market validation

  • High risk of never completing or launching

  • Focus on low-value creation activities

  • Education divorced from real business results

Every successful entrepreneur will tell you: The best business education comes from serving real customers with real products and solving real problems for real money.

You can't get that education from a bootcamp. You can only get it from running a real business.

Your Next Move

The course creation industrial complex wants you to believe that you need months of preparation before you're "ready" to start a business.

They're wrong.

You're ready right now. You just need the right vehicle.

While others spend the next 8 weeks learning to create courses, you could spend the next 8 weeks building a real business with real customers and real revenue.

While others worry about whether their content is good enough, you could be learning what your market actually wants by serving them with proven products.

While others debate pricing strategies in Facebook groups, you could be testing prices with real customers and real money.

The choice is simple: Education or execution. Planning or profit. Someday or today.

The smart money is on execution.

The entrepreneurs building six-figure businesses aren't the ones with the most courses in their library – they're the ones with the most customers in their database.

Your database can start growing today. For $13.


Ready to skip the expensive education and start building a real business? Stop spending thousands on courses about creating courses and start with a proven system that you can begin selling immediately. Get a complete, professional digital product with full Master Resell Rights for just $13 – the same amount others spend on lunch, but with the potential to change your entire financial future. Start your real business today and join the smart entrepreneurs who choose execution over endless education.


Chrissy Allison is living proof that you really can have a profitable side hustle without the grind. As the founder of Profit Without Pressure™ Chrissy helps entrepreneurs escape the overwhelm of agency & service models, and launch profitable online products immediately.

Through Chrissy's Canva Course Reseller Blueprint and other digital products, hundreds of aspiring digital business owners have generated their first online sales and created sustainable income streams.

Chrissy Allison

Chrissy Allison is living proof that you really can have a profitable side hustle without the grind. As the founder of Profit Without Pressure™ Chrissy helps entrepreneurs escape the overwhelm of agency & service models, and launch profitable online products immediately. Through Chrissy's Canva Course Reseller Blueprint and other digital products, hundreds of aspiring digital business owners have generated their first online sales and created sustainable income streams.

LinkedIn logo icon
Instagram logo icon
Back to Blog