Chrissy Allison online business coach working from home office teaching how to make money online.

Why Your Side Hustle Isn't Working (5 Fatal Mistakes That Keep 90% of People Broke)

August 30, 20259 min read


"How's that make money online thing going?"

If that question makes your stomach drop and triggers an avalanche of excuses, you're not alone. 90% of people trying to make money online fail within their first year, and the entrepreneurs behind them often blame "bad luck," "market saturation," or "not having enough time."

But here's the brutal truth: Your online business isn't failing because of external factors. It's failing because you're making the same fatal mistakes that kill 9 out of 10 attempts at passive income.

I know because I made every single one of them. For 18 months, I was the poster child for online business failure. I had all the motivation, all the courses, all the "someday when I'm ready" energy – and exactly $0 in revenue to show for it.

Then I discovered what successful entrepreneurs who make money online actually do differently, and everything changed. Within 24 hours of fixing these mistakes, I made my first $47 sale. Within 45 days, I had built a consistent passive income stream earning $3,500 weekly. It's entirely possible if you know how.

Today, I'm going to show you the 5 fatal mistakes that are keeping you from making money online – and the surprisingly simple fixes that can turn your failing online business into a profitable venture starting tomorrow.

Fatal Mistake #1: You're Creating Instead of Selling

The Problem: You've spent months "working on" your digital product, online course, or service, but you still don't have anything to sell.

This is the biggest killer of online businesses, and it's disguised as being "thorough" or "professional." You tell yourself you need to:

  • Perfect your course outline just a little more

  • Add one more module to make it "complete"

  • Design better graphics or record better videos

  • Research your competition more thoroughly

  • Wait for the "perfect" time to launch

The Reality: While you're creating, other entrepreneurs are making money online. Real money. Every day you spend in "creation mode" is another day of $0 revenue from your online business.

Why This Happens: We've been brainwashed by the "Creator Cult" – the idea that you need to build everything from scratch to have a "real" online business. This is complete nonsense. McDonald's franchise owners don't create new burger recipes. Real estate investors don't build houses. Successful retailers don't manufacture products.

The Fix: Stop creating. Start selling.

Find a proven digital product with Master Resell Rights (MRR) in your niche. Rebrand it. Set up a simple sales page. Start selling it immediately. You can literally go from "still working on it" to "making sales" in 24 hours.

Fatal Mistake #2: You're Addicted to Learning Instead of Earning

The Problem: You have more online business courses in your library than customers in your database.

Let me guess – your work from home business expenses look like this:

  • "Ultimate Online Business Mastery" course: $497

  • "Digital Product Empire" bootcamp: $997

  • "Passive Income Secrets" program: $697

  • "Make Money Online Intensive": $397

Total invested in learning how to make money online: $2,588 Total revenue generated from your online business: $0

The Learning Addiction Cycle:

  1. Feel unprepared to start making money

  2. Buy a course to "get ready"

  3. Complete course, still feel unprepared

  4. Buy another course to fill the gaps

  5. Repeat until you're broke but "educated"

Why This Happens: Education feels like progress without the scary part of actually selling something. As long as you're "learning," you can't fail – but you also can't succeed.

The Fix: Implement the 80/20 Learning Rule. Spend 20% of your time learning and 80% doing. You don't need to know everything before you can start making money. You need to know just enough to serve one customer better than your competition.

Action Step: Calculate how much you've spent on online business education vs. how much you've earned from your attempts to make money online. If the first number is bigger than the second, you have a learning addiction problem.

Fatal Mistake #3: You're Treating Your Online Business Like a Hobby

The Problem: You work on your online business "when you feel like it" or "when inspiration strikes."

Hobby Mentality Signs:

  • You only work on it when you're motivated

  • You don't track your income and expenses

  • You don't have clear goals or deadlines for your online income

  • You make excuses for why you're not making progress

  • You treat it as "fun money" instead of serious passive income

Why This Kills Your Success: Online businesses that generate real passive income need systems, consistency, and accountability. Hobbies need none of these things. If you treat your online business like a hobby, it will perform like one – meaning it will cost you money instead of helping you make money online.

The Fix:

  1. Set Revenue Goals: Decide exactly how much money you want to make online and by when

  2. Create a Schedule: Block out specific times for working on your online business

  3. Track Everything: Use a simple spreadsheet to track online income, expenses, and time invested

  4. Accountability Partner: Find someone who will check on your progress weekly

Mindset Shift: Stop saying "I'm working on a side hustle." Start saying "I'm building an online business." The language you use shapes how seriously you take it.

Fatal Mistake #4: You're Trying to Reinvent the Wheel

The Problem: You're convinced your business needs to be 100% original and unique.

This shows up as:

  • Refusing to look at what competitors are doing ("I don't want to copy anyone")

  • Trying to create something that's never been done before

  • Believing your idea is so revolutionary that market research doesn't apply

  • Spending months on "original" content that no one wants

The Brutal Truth: Every successful business model has been done before. Amazon didn't invent online shopping. Uber didn't invent taxis. Starbucks didn't invent coffee.

What Actually Works: Find what's already working in online business, do it better, faster, or more efficiently.

The Fix:

  1. Research Your Market: Find 5 successful online businesses in your space

  2. Analyze What Works: What are they selling? How are they positioning it? What do customers love about it?

  3. Find the Gaps: What are they missing? How can you serve customers better?

  4. Improve, Don't Invent: Take proven online business concepts and make them better, not completely different

Smart Shortcut: Instead of trying to create the perfect original product, find a high-quality MRR product that's already proven to sell, and focus your energy on marketing it better than anyone else.

Fatal Mistake #5: You're Waiting for Perfect Instead of Starting with Profitable

The Problem: You won't launch until everything is "perfect."

Perfectionism Paralysis Symptoms:

  • Your launch date keeps getting pushed back

  • You constantly find "just one more thing" that needs to be fixed

  • You're afraid people will judge your work

  • You compare your behind-the-scenes to everyone else's highlight reel

  • You've been "almost ready" for months

Why This Destroys Your Business: Perfect is the enemy of profitable. While you're perfecting, your competitors are selling. While you're polishing, they're building customer relationships. While you're procrastinating, they're making money.

The Reality Check: Your first product doesn't need to be perfect – it needs to solve a problem better than the available alternatives. McDonald's burgers aren't perfect, but they're consistent, convenient, and profitable. The same applies to any online business that generates passive income.

The Fix: Launch at 80% ready. You can always improve based on real customer feedback, but you can't improve based on imaginary criticism from customers you don't have.

The 48-Hour Challenge: Give yourself 48 hours to go from whatever stage you're at now to having something for sale in your online business. This forces you to focus on what actually matters: getting a product in front of customers.

The Online Business Success Formula That Actually Works

After helping hundreds of entrepreneurs fix these fatal mistakes, I've identified the exact formula that separates successful online entrepreneurs from the 90% who fail at making money online:

Instead of: Creating → Perfecting → Marketing → Selling Do this: Buying → Rebranding → Selling → Optimizing

The Smart Entrepreneur's Path:

  1. Week 1: Find a proven MRR product in a profitable online business niche

  2. Week 2: Rebrand it and set up simple sales systems

  3. Week 3: Start marketing and make your first online sales

  4. Week 4+: Optimize based on real customer feedback and scale your online income

Why This Works: You skip the 6-12 months of creation time and focus immediately on the skills that actually make money online – marketing and customer service.

Your Two Paths Forward

Right now, you have two choices:

Path 1: Keep Making the Same Mistakes

  • Spend another 6 months "creating" your perfect digital product

  • Buy more courses about how to make money online

  • Wait for the perfect moment to launch your online business

  • Treat it as a hobby and hope it magically becomes profitable

  • Stay in the 90% who fail at making money online

Path 2: Fix These Mistakes Today

  • Get a proven product and start your online business immediately

  • Focus on marketing and customer service instead of creation

  • Track your results and optimize based on real data

  • Treat it as a real online business from day one

  • Join the 10% who succeed at generating passive income

The Bottom Line: Action Beats Perfection

Your online business isn't failing because you're not smart enough, creative enough, or experienced enough. It's failing because you're making the same mistakes that kill 90% of people trying to make money online.

The good news? These mistakes are completely fixable. You can literally go from failing entrepreneur to profitable online business owner in 24 hours by making these simple changes.

The entrepreneurs making $1,000+ per month in passive income aren't the ones with the most original ideas or the most perfect products. They're the ones who fixed these 5 fatal mistakes and focused on what actually matters: serving customers and generating revenue from their online business.

Your profitable online business is just one decision away – the decision to stop making these mistakes and start doing what actually works to make money online.


Ready to stop making these fatal mistakes and start building a profitable online business? I've created the perfect solution: a proven Canva course with full Master Resell Rights that you can start selling in 24 hours. No creation, no perfection paralysis, no waiting – just a ready-to-sell digital product that fixes all 5 fatal mistakes and helps you make money online. Get your copy for just $13 and join the 10% of entrepreneurs who actually succeed at making money online.

Chrissy Allison is living proof that you really can have a profitable side hustle without the grind. As the founder of Profit Without Pressure™ Chrissy helps entrepreneurs escape the overwhelm of agency & service models, and launch profitable online products immediately.

Through Chrissy's Canva Course Reseller Blueprint and other digital products, hundreds of aspiring digital business owners have generated their first online sales and created sustainable income streams.

Chrissy Allison

Chrissy Allison is living proof that you really can have a profitable side hustle without the grind. As the founder of Profit Without Pressure™ Chrissy helps entrepreneurs escape the overwhelm of agency & service models, and launch profitable online products immediately. Through Chrissy's Canva Course Reseller Blueprint and other digital products, hundreds of aspiring digital business owners have generated their first online sales and created sustainable income streams.

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